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Best Facebook Branded Page
The best use of a Facebook page to drive audience growth, build brand loyalty and engage the Facebook community.
Best Facebook Campaign
The best use of a Facebook page to drive audience awareness around a specific campaign, product launch or contest (through native video, sponsored video, hashtags, etc.)
Best Use of Instagram
The most effective use of Instagram in order to achieve specific brand or campaign goals.
Best Use of Pinterest
The best use of a Pinterest to attract an audience with eye-catching visuals and drive user actions, including traffic or purchasing product.
Best Use of Snapchat
The most effective use of Snapchat in order to achieve a specific brand or campaign goal using organic accounts, live stories, custom geofilters or Discover ads.
Best Use of Tumblr
The best use of Tumblr to engage with fans and raise awareness around a brand in the spirit of the social network.
Best Branded Twitter Account
The best use of a Twitter account to drive audience growth, build brand loyalty and engage the Twitter community.
Best Twitter Campaign
The best use of Twitter to drive audience awareness around a specific campaign, product launch or contest.
Best Use of Vine
The most effective use of Vine in order to achieve a specific brand or campaign goal.
Best Use of YouTube
The best use of a YouTube brand channel that produces a combination of creative videos, and shareable content to foster engagement, video views and overall voice.
Best Brand/Influencer Partnership
The best collaboration between a digital-first influencer and a brand over a shared campaign.
Best Public Service Announcement
The best digital public service campaign that raises awareness and encourages engagement and action.
Best Real Time Marketing
The best real time marketing based around a live event or news story, which can include but is not limited to news-jacking and inserting brand into cultural moments.
Best Traditional Digital Marketing Campaign
The most innovative use of marketing in one or more of the following traditional digital marketing platforms: online ad units, email promotion or newsletter distribution.
Best Use of Mobile
The most innovative or creative content geared toward a mobile audience. This can include apps, QR codes, and other activations directly tied to the use of consumers' phones in the campaign.
Best Use of Augemented/Virtual Reality
The best of augmented reality, virtual reality, 360-degree or similar technology to effectively simulate real-world experiences that spur immersive awareness of and engagement with a brand.
Best Use of Livestreaming
The best use of a streaming technology via software or an app to creatively and effectively capture a brand moment or milestone in real-time.
Best PR Digital Agency
The public relations agency that seamlessly integrates digital components into marketing campaigns.
Best PR Digital Campaign
The best and most innovative use of digital elements in a PR campaign to create awareness or change perceptions.
Best PR Stunt
The best use of promoting a product or campaign through the use of digital tools in a singular public relations act or effort.
Best Experiental Marketing
The best brand campaign that incorporates online components into offline experiences. Tactics include but are not limited to events, guerilla marketing, etc.
Best in Show / 360 Campaigns
Best Content Marketing
The best content that reaches objectives of raising awareness or positive sentiment. Content can be created by a publisher on behalf of a brand, an agency or a brand.
Best Global Campaign
The best digital marketing campaign that targeted an audience in two (2) or more countries
Best Multi-Platform Campaign
The best use of two (2) or more social media platforms in a single campaign to promote awareness and increase engagement.
Best Use of Short-Form Video
The best video that captures audience attention for 15 seconds or less.
Best Use of Long-Form Video
The best video that captures audience attention for more than 15 seconds.