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Best Brand/Influencer Partnership
The best collaboration between a digital-first influencer and a brand over a shared campaign.
Best Public Service Announcement
The best digital public service campaign that raises awareness and encourages engagement and action.
Best Real Time Marketing
The best real time marketing based around a live event or news story, which can include but is not limited to news-jacking and inserting brand into cultural moments.
Best Traditional Digital Marketing Campaign
The most innovative use of marketing in one or more of the following traditional digital marketing platforms: online ad units, email promotion or newsletter distribution.
Best Use of Mobile
The most innovative or creative content geared toward a mobile audience. This can include apps, QR codes, and other activations directly tied to the use of consumers' phones in the campaign.